direct ascent website launched!
Welcome to the Direct Ascent website which went live this June 2009. I would like to thank Ben and Veronica at Satellite Creative for all their hard work while I sat in Costa Coffee below their office.
You need a clear unambiguous goal before you embark on any project and a website is no exception. I have always felt constrained by the format of a CV. This site gives me the ability to share more of my capability and approach with people who will never have met me.
The goal is to awaken you to the opportunities for improving your business. It is built to be interactive. Please feel free to comment on the thoughts I have chosen to share with you here. Alternatively, why don’t you just give me a call or drop me an email. We all have much to learn from each other.
So how did I begin? Within a large corporation you are seldom required, nor do you have the time, to get involved in the creative process. I remember a guy called Malcolm. He would turn up at my desk to interview me about the latest milestone achievement to my project. The next thing you know it would turn up as an article on the company intranet.
I now fully appreciate Malcolm, because writing copy, especially about yourself, is a fairly painful process.
As with all things new in life there is a threshold moment. For this project it was landing a name for my company. For those that know me the connection between the name and my interests is obvious. I like climbing things, as long as there are no ropes involved! In fact, I am even dubious about the concept of “scrambling”. I’ll let you Google it – or Bing it if that’s better. But there is more to the name Direct Ascent than a nod to my leisure activities.
I believe that we are not delivering projects efficiently, and more importantly, we are not realising the full potential of those we employ to work on them.
Direct Ascent represents my belief that we can all be a lot more fulfilled in our work. We can get things done a lot quicker if we choose to turn up with a positive attitude to the challenges ahead and a healthy respect for how we use the time of those working with us.
Want to know more? Please read on or click on the link above. Enjoy your day!


